Shopping in Trujillo from delicious to quaint

Outside the chocolate and cake shop, hand made chocolates and cakes, established in the 1950s

One of the many shops selling jamon, cheese and wine from Extremadura

Trujillo is really our favourite larger town. The old town is protected by two encircling walls, the inner wall is from Moorish times, protecting the alcazaba, the castle and the site of the mosque, now the iglesia de Santa Maria. The outer wall was built by the Christians to protect their extended town development from the reconquest in 1250, within this wall are superb examples of Casas Fuertes, houses built by the nobility with strong fortifications just in case of fresh invasions.
 As peace became well established and the township became more confident, building was extended outside the wall and trade built up in bustling and affluent community driven mainly by the wool trade.
 The next huge influence in the development of Trujillo and other larger towns in Extremadura was the cult of the conquistadors. Poor citizens had embarked on a great adventure, travelling the long road to Sevilla and Huelva to set sail for the new world and the founding of a huge new Spanish empire. Unfortunately the discovery and populating the new found lands in the Americas was drenched in blood and infamy. The Spanish conquistadors decimated  whole empires, Incas in Peru, Aztecs and Mayans in Mexico. The ill gotten gains from such single minded mayhem, torture and cruelty were beyond the dreams of these simple peasants from Extremadura; gold and silver, gems and slaves, all brought back to Spain and lavished on building cathedrals and palacios. Trujillo had a large share in this bounty brought back by some big names of conquistador fame, Pizarro and Orellano. The development of the town was extraordinary in the middle and late 16th century, huge palacios were built down on the flatter land below the castle, a fine plaza grew surrounded by the grandest palacios. The arcades around the plaza were dedicated to different food selling, bread, meat and fish.

Small streets running off the plaza were a hive of industry and commerce supporting all the trades and artisans. This wealth and affluence continued well into the 18th century and then suffered a setback with the coming of Napoleonic troops during the peninsular wars, the town was sacked and many building were destroyed by fire. 
Extremadura, generally, went into a slow decline, so far from the seat of power in Madrid, neglected and ignored. In the middle of the 20th century many of the fine buildings were in ruins, home to encampments of gypsies. 
A slow revival started from the interest of various investors and historians, including a member of my family, the Portuguese art historian and interior decorator Duarte Pinto Coelho who lovingly restored the beautiful Palacio Chaves Mendoza as well as advising on many other projects in Trujillo and Madrid.
Trujillo still remained a provincial country town but there was some hope and new businesses and shops started in the 50s and 60s. Today many of these orginal shops and businesses are still there, set in a time warp, very old fashioned but charming. New shops are opening to replace the many empty shop fronts, it's beginning to be interesting, especially for the gourmet food shops crammed with all the excellent Extremeno products: wine, cheese, jamon, pimenton and a specialist pastelaria and chocolate shop. Also the regular Thursday morning street market is well worth a visit, sprawling on the streets behind the plaza selling fresh produce, flowers and household goods.

A traditional drapery store with original fittings

A specialist cheese shop, selling all the cheeses that won prizes in Trujillo's cheese fair

Where to get your country cap and big knickers

A new shop called Al Grano, everything sold from sacks, tins and jars by the gram. Coffee, tea, rice and grains, spices and herbs, all put into cute little brown paper bags

Lots of old advertising around the town

Habla Bodega and vineyard is a few kms outside Trujillo on the road to Ibahernando.
It is a modern bodega set in its own vineyards where they produce the very delicious Habla wine. Very worthwhile buying it at the bodega or in local shops   http://www.bodegashabla.com/en/  

Also outside Trujillo in the village of Ibahernando is a big junk shop, treasures and trash. An amazing assortment of furniture, agricultural implements, clay pots and knick knacks. 
A lot of the stock comes from Switzerland as the owners have a house clearance business there so some surprising retro objects from 40s, 50s and 60s appear now and then. The address is CALLE DIECIOCHO DE JULIO, 44 (JUNTO AL CUARTEL DE LA GUARDIA CIVIL), IBAHERNANDO (CÁCERES )  C.P:10280